Aura administration principle belongs to more substantial group of theoretical tips you to definitely address selective contact with media articles
The theory posits one mass media option is a purpose of the fresh new current affective condition from media pages and you will employs the principle off disposition optimisation. Due to the fact established empirical proof will bring nice service toward standard understanding you to definitely selective experience of media posts varies due to the fact a function of your situational affective county, research and additionally signifies that media options will not usually follow the dictate off immediate mood optimization. Numerous theoretic extensions have been delivered so you can be the cause of the newest combined empirical evidence concerning the specific forecasts out of aura administration theory and also to describe relatively counterhedonistic forms of mass media coverage.
Feeling government principle (Zillmann, 1988a , 1988b ) is part of a much bigger selection of theoretical approaches you to address choosy contact with mass media content and you may suggests that band of mass media stimulus are driven by hedonistic motivation. Compared with almost every other theoretical means that identify mass media possibilities with the the basis from apparently secure dispositions, such as for example activities or gratifications looked for due to personal variations in character qualities, aura management concept posits you to definitely choosy contact with mass media texts is a purpose of the modern affective condition out of mass media users and you can uses the main from vibe optimization. (more…)